Europe's Best Advertising Bk. 24 by Epica Staff ebook MOBI, DJV, PDF
9782884791090 English 2884791094 Epica 24 is an essential text for those working in the advertising industry. A collection of winning images from the highly esteemed 10/11 Epica Awards, this unique record contains over 1000 high-quality color images. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns. The Epica Awards are the most prestigious creative awards in Europe. Thought provoking, visually spectacular, ground breaking or amusing, each image has made an impact and will continue to inspire., Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns. Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg., Judged by journalists from 234 leading trade magazines covering the communications industry in Europe and EMEA regions, the 24th Epica awards attracted 3,155 entries from 530 of the best advertising agencies, photographers, TV and web production companies in 48 countries. Epica Book Twenty Fourfeatures more than 950 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. All the gold, silver and bronze winners are featured, together with a large selection of other high-scoring entries.
9782884791090 English 2884791094 Epica 24 is an essential text for those working in the advertising industry. A collection of winning images from the highly esteemed 10/11 Epica Awards, this unique record contains over 1000 high-quality color images. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns. The Epica Awards are the most prestigious creative awards in Europe. Thought provoking, visually spectacular, ground breaking or amusing, each image has made an impact and will continue to inspire., Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns. Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg., Judged by journalists from 234 leading trade magazines covering the communications industry in Europe and EMEA regions, the 24th Epica awards attracted 3,155 entries from 530 of the best advertising agencies, photographers, TV and web production companies in 48 countries. Epica Book Twenty Fourfeatures more than 950 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. All the gold, silver and bronze winners are featured, together with a large selection of other high-scoring entries.